History of the trade mark: year of creation, milestones of development.
Everything that might be of interest to our readers.
Some useful numbers – turnover, in how many countries and in which ones it is sold, etc.
Officially, the brand's year of foundation is 2012, in fact, the story began much earlier. Having studied the offer on the construction market, we determined our area of specialty – diamond tools, and decided to offer our customers such an assortment range that would allow us to close the tasks of cutting and processing any building materials. Now our product line includes more than 500 items of diamond and sawing tools, the diameters of the discs produced are from 65 to 900. Our brand has become known not only on the territory of the Russian Federation, but also outside Belarus, Kazakhstan, now negotiations are underway to enter the Armenian market. We even had to translate the site into these languages for greater convenience.
RANGE AND PRODUCTION
What areas does the Trio-Diamond brand cover?
At the moment, Trio-Diamond is diamond discs for professional use in 3 price categories: discs for household use, discs for semi-professional use and discs produced by the HILBERG laser welding method. Drilling and grinding tools: diamond drill bits for cutting concrete and porcelain stoneware, diamond cup wheels, flexible grinding wheels. A separate drive is saw blades for cutting wood, laminate, metal, aluminum, fiber cement, universal blades.
Where (countries, factories) are the orders placed and how are factories selected?
Our main partner is a production facility that is considered the leading one in the area of diamond-charged products in the domestic market of China, and has been successfully competing within its country for several years. Another partner is a well-known export company, which specializes in laser welding of segments, where Japanese and German brands place their orders next to us. The main criterion for choosing was the equipment on which our products would be manufactured, the number of lines and the ability to ensure close daily contact. While this has its drawbacks, one is that my production meeting starts at 6 am due to the time difference. Therefore, in recent years, my working day begins every day at 5:30 am Moscow time.
How is quality control carried out? And what level of quality is laid down in the terms of reference when an order for production is issued?
Our products are manufactured on European equipment by dr Frich, Kirchner, Vollmer. The enterprises are certified according to the ISO 900 quality management system. All products are accordingly manufactured with the strictest observance of technological standards, an integral part of which is repeated testing.
How are Trio-Diamond products different from the competition?
Does Trio-Diamond have any exclusive positions and know-hows?
We have one of the widest assortments on the market of diamond tools, e.g. discs with a diameter of 350 – more than 20 types for different tasks.
Plus exclusive items – such as discs, Solid Super Thin with a cutting edge thickness of 1.1 mm.
With very attractive price and good performance.
There are turbo discs with a special cutting edge of X-type, which we brought to the Russian market and which have already proven themselves as one of the best for cutting porcelain stoneware without water, which does not give chips.
All discs for handheld power cutters and pavement cutters are made with additional
Protective teeth, this allows you to increase the resource decidedly.
Not so long ago, we brought to the market unique saw blades with polycrystalline diamond cutters for fiber cement.
But our main task is not to "surprise the market", but to find optimal solutions to close the tasks of our clients.
For example, now the size range of our diamond drill bits for concrete includes over 17 diameters from 20 to 112 mm.
Drill bits for cutting porcelain stoneware include 21 diameters from 5mm to 70mm. Craftsmen should have all the possibilities for comfortable work with a quality tool at an affordable price.
What areas do you plan to develop?
We continue to work on a line of professional discs for wood-cutting, cup wheels for wood-cutting, discs for cutting fiber cement, aluminum, metal.
Now, thanks to the modernization of the line, it has been possible to significantly reduce the production cost of the Hot Press diamond discs, i.e. we will bring to the market budget blades for cutting tough and heavy-duty materials.
By all accounts, the Russian tool market is oversaturated. How do you organize distribution. Why are dealers interested in selling Trio-Diamond? What are the benefits of cooperation with your company?
A clear pricing policy, clear and transparent conditions for clients, high margins.
Sending an order in a maximum of 24 hours, a large inventory, the ability to provide a deferred payment.
Strict observance of agreements, concern for reputation.
Offline and online training.
Supporting with sales aids.
Providing access to the warehouse balance in real time, the ability to track the dynamics of sales in the context of each unit... This is just a part of the customer support and protection program.
And also, we know how our product is selling better and willingly share secrets, stands, samples with our clients.
We are always open to dialogue and ready to listen to suggestions.
What short and long term goals do you set for yourself?
The goal has not changed, we will continue to do so that the craftsmen have more opportunities to cut, drill or process more efficiently, faster and cheaper any of general building materials – reinforced concrete, rammed concrete, granite, bricks, ceramics... everything except for iron at least for now.
What is the mission of your company?
If you state our mission very briefly, you get 3 words – commitment to undertaking.
Responsibility to the client for everything, both for the quality of products and for the level of service.
We are getting more and more famous, we have entered the TOP 3 companies in terms of the turnover of diamond tools in the Russian Federation, but the essence always remains the same, the Trio-Diamond means full responsibility to the client.
This approach builds trust.
Trust is the greatest value for me as a brand owner.
People come and stay with us because there is trust in our product, in the quality of our work, reactivity to their requests and fluid situation on market.
And the demanding market environment.
We are flexible, we are reactive in this regard.
We have a finger on the pulse.
We are a highly specialized company.
Therefore, we always have new items and always have something to surprise the most demanding customer.
We caught up with those who have been on the market for more than 20-30 years.
This is a great achievement, a great daily teamwork.
All this became possible due to the synthesis of the interests of us as a company and our clients.
Our growth depends on their growth, we are successful, when they are successful.
Well, how did you fight at the very beginning of the journey when there was still no trust?
We didn't fight at all, we gave the tool for testing and all the questions dropped.
Most of our clients heard of us on the jungle telegraph and we are proud of it.
It is always possible to please the client once, but the more important is the indicators "at a long distance". And this is achieved by controlling the stability of quality, by modernizing the management system and processing orders and much more, the company is a living organism in a stage of continuous development.
What trends would you highlight now?
The constant trend is professionalism.
People can be roughly divided into two types: those who can do their job well, and those who cannot.
I think this trend is developing not only in the instrument market, but also in other markets – the best ones win.
And yet, communications have become more intense and more diversified, we have many channels for communicating with customers, as they are scattered in different time zones and outside the country.
The absolute trend is maximum personalization.
When a professional staff member directly communicates information to a client, hears and understands his tasks – he or she calls, meets with the one, answers questions personally.
And ended up becoming a friend?
Let's put it this way: at least it forms a trusting relationship close to friendly.
As a maximum, yes, we become good friends.
Presumably, competitors strive to do the same. What are your differences?
New product availability and speed.
What helps you to live in such a rhythm?
First of all, it is the interest in work and the quick reaction of the market to your product.
Does your company have a motto or an overarching task that you formulate for yourself?
There are two types of motivation: "to be better than everyone else" and "to be no worse than the others."
So we want to promote the first type of ideology in Russia.
Now we, in fact, are chasing the world, the Europe – we are trying to be no worse.
Being the best is a completely different goal.
The result depends on how we formulate the task.